Hue You Are Color Analysis was founded by Erica Mitchell in May 2026. Erica is a Certified Image Consultant in the Advanced 16-Season Color Analysis System through the International Image Institute. Her small business was born out of a passion to help others discover their most flattering color palette so that they can shop confidently, dress effortlessly, and showcase their natural, God-given beauty!

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Never heard of color analysis? Color analysis is a method for identifying colors that naturally harmonize with your undertone, natural hair color, and eyes. After a professional color analysis session, a client is grouped into a “season" based on their natural coloring. Each "season" has a palette of colors that enhances their features without overpowering or washing them out.​